September 11, 2019

Cessna Caravan ELEVATE TARC.jpg

ELEVATE Powers The Amazing Race Canada Season 7 Finale

BURLINGTON, ON - ELEVATE Innovation, a private air charter brokerage service based near Toronto, Ontario,  is proud to have provided aircraft and expertise to production of the Season 7 finale of The Amazing Race Canada, a popular series that airs on CTV Television

Insight Productions turned to ELEVATE to source three floatplanes used by contestants on The Amazing Race Canada to reach the Muskoka Lakes region of Ontario.

This complex behind-the-scenes undertaking by ELEVATE involved closely coordinating activities between different aircraft operators, air traffic control, a helicopter filming all of the action, and producers actively working in air and on the ground.

Strong planning and execution are hallmarks of ELEVATE’s private air charter offering, whether serving corporate clients on important business trips or crafting experiential flights for personal travel - and now, we can add reality television production to our unique list of qualifications! 

Above all, private air charter is all about speed and productivity - just like The Amazing Race. ELEVATE prides itself on being able to get clients just about anywhere, saving them time and money. ELEVATE has access to over 10,000 privately owned aircraft globally including jets of all sizes, helicopters, and even floatplanes.

To learn more, please contact ELEVATE

(photo credit: A Cessna Caravan lands on a lake in the Muskoka Region of Ontario during filming of the finale for The Amazing Race Canada, Season 7. Photo credit: Chris Chanda, Aerial Camera Operations.)

February 6, 2019

As appeared in TravelPulse and TravelPulse Canada

Mention the words “chartered flight” and you’d be forgiven for thinking of celebrities on a plane ala Kardashian style. It’s a common perception that private charters are unattainable for many trips and only for the rich and famous. But Robert Rennert, Principal at ELEVATE Aviation Solutions is hoping to change that.

For starters, you won’t find any images of passengers living it up on his website. “Images in pop culture of flying private show big spenders, a lot of the people dressed in a certain way, acting a certain way, which is in fact, not the norm.”

Rennert says his clients are everyone from individuals to business, leisure, families, sports teams and even MICE and entertainment groups who are looking for that ease of travel and refined experience. He wants to educate the travel trade market that private charters are a viable option, especially for groups or travelers who are looking for an aspirational experience that can be tailored to exactly what they want.

Rennert says often travelers are shocked to find the cost per person of a private charter isn’t that much more than a commercial business class ticket, especially when factoring the “empty leg” option where travelers can charter an empty plane on a run and save up to 75 percent.

Another option happening currently in the USA only (plans to come to Canada are in the works), is to purchase single seats on a private charter from NYC to MIA one of the company’s popular routes. Costing can also be brought down as the company starts to allow clients who’ve booked a charter to sell leftover seats to individuals, helping to offset the total cost.

This product is currently available in the US market. "We want to be at the forefront of new enabling technologies for our customers. Shared air charter options through our use of the MemberJets/Sky380 platform provides our customers with an innovative travel solution, and this without membership fees," adds Rennert.

With access to a fleet that ranges from everything from a 4 seater to large jets to helicopters and float planes, the possibilities and flexibility are endless.

“Private flying generally picks off where traditional commercial airlines leave off. We are able to provide not only a completely customized and easy way to travel by having our passengers avoid the long check-in and security lines at airports, but we are able to go to smaller, off the beaten path places that commercial jets can’t go. Community airports can be the jumping off point to the world.”

Rennert tells TravelPulse Canada often travelers will take a commercial flight to a major destination and then charter a smaller plane to travel to a more remote area that isn’t accessible by the larger jets. Or, they will add on a helicopter pickup at a major airport such as Newark, LaGuardia, or JFK to avoid the New York City traffic and make for a smoother, faster and stress-free arrival.

Safety is of course of utmost concern and in addition to adhering to all aviation industry regulations, ELEVATE has been assigned the ARGUS Registered Broker rating. ARGUS is the globally recognized leader in operational safety and risk management solutions for private aviation. In being granted this new title, ELEVATE becomes the only independent ARGUS Registered charter broker in Canada.

ELEVATE offers agents five percent commission and have currently set up a separate booking page to register which can be found here. Rennert says agents are a big part of helping to educate travelers on their options.

“The value agents deliver to air travel is tremendous, and we’ll work closely with agents to take the time to educate them on our offerings as the industry grows by leaps and bounds. We have to de-mystify how private charter works for travelers and promise our agents good commission.”

January 7, 2019. For Immediate Release- US Markets.

Fly in Luxury This Winter Between New York and South Florida –
A Specially Priced Experience

ELEVATE, an ARGUS Registered™ global private air charter business, invites the public to purchase seats on 11-passenger Gulfstream IV-SP luxury jets between New York and South Florida. Customers can experience the world of private aviation at a fraction of the normal cost. Escape winter in comfort and style unrivaled in the broader air travel market today.

Luxury flights take off several times per week from Teterboro Airport in New Jersey, just 12 miles from midtown Manhattan, and Miami Opa Locka Executive Airport located 15 miles from Miami and Miami Beach and 10 miles from Bal Harbour.

Customers can save time, be more productive, sit back and relax, stay connected, enjoy premium service, and connect with like-minded travelers while on board.

A full experience, customers can take advantage of the many features that make private aviation unique. These include complimentary parking, access to private terminals, arriving minutes before their departure instead of hours, and avoiding cumbersome pre-board screening checkpoints.

ELEVATE Principal and Founder Robert Rennert, a pilot and 25-year aviation industry veteran, has set a goal of broadening the market by offering customers new and innovative ways to access the world of private aviation. He is excited about the experience this new service affords users. “This is one more option that travelers will have. Given the unique price point we expect to introduce many people to the world of private aviation through experiential opportunities such as this one. There are no membership fees involved. We want to make it easy for customers to come back again and again. With ELEVATE you truly are flying.”

On board features of the New York – Miami flights include a fully trained cabin attendant, complimentary snacks and beverages including beer and wine, complimentary in-flight wifi, multiple electrical outlets and a USB charging station. A catered meal can be pre-purchased separately.

Flights arrive and depart Signature Flight Support at both airports, using the Signature East location at Teterboro. Parking is always free of charge. Passengers may also drive directly up to their awaiting aircraft by prior arrangement.

Customers can purchase seats now through where they can find pricing and schedule info. The process to purchase a seat on board these flights is as simple as point and click, from any device.



ELEVATE offers Public Charters for which MemberJets acts as principal in buying and reselling the air transportation. All flights are performed by FAA-licensed and DOT-registered air carriers. Teterboro (TEB) – Opa Locka (OPF) flights are MemberJets public charters operated by Prime Jet.

MemberJets is a DOT 14CFR Part 380 Indirect Air Carrier that provides a platform enabling approved charter brokers and aircraft operators to actively engage in the sale and management of individual seats, publish routes and provide transparent pricing.

Prime Jet is a DOT certificated Part 135 aircraft operator based in Colorado with global operations. They hold several top safety ratings including ARGUS Platinum, Wyvern Wingman, and ISBAO Stage II. They are the direct air carrier for this service.


With over 25 years of aviation industry experience, ELEVATE applies its expertise to create bespoke flying experiences for business and leisure travelers. With its global reach ELEVATE can handle any request on any size of aircraft. ELEVATE works closely with meeting and incentive travel coordinators, the entertainment industry, sports teams, community groups, individuals and families with the utmost attention to every detail of their trip. ELEVATE is an ARGUS Registered™ Charter Broker. The ARGUS Charter Broker Program diligently confirms the broker’s business activities, ensures that they adhere to industry best practices, and commits the business to the utmost in safety and service-oriented operations. ELEVATE is also a member of The National Business Aviation Association (NBAA).

ELEVATE Your Flying Experience. Change the way you fly.

December 2018/ January 2019 Issue

December 2018/ January 2019 Issue

November 19, 2018

Elevate becomes first Canadian ARGUS Registered Broker

Robert Rennert's recently launched brokerage is making its presence felt in the Canadian arena and he has forged straight ahead with ARGUS broker registration.

Toronto-headquartered Elevate has achieved ARGUS Registered Broker status, becoming the only independent broker in Canada with the rating. The company was founded in May of this year by Robert Rennert, a pilot and holder of an advanced aviation business degree. Before that he was director of network planning at Porter Airlines, a regional airline headquartered at Billy Bishop Toronto City airport in Ontario. There he managed the carrier's fleet of 29 aircraft and oversaw much of the company's expanding network of new destinations.

Elevate offers a full service within the Canadian marketplace, including hotel accommodations and all other travel needs. “We find increasingly that customers lack the time or energy to source these things themselves,” he says. “Having a single source to coordinate all aspects of one's journey helps to take a load off of the customer and ensures a single point of contact for almost all of their needs.”

Rennert is a planner at heart for whom attention to detail comes naturally. This extends particularly to safety: “We are particularly selective. We won’t just put a customer on any plane; we work with third party auditors that place even greater scrutiny on safety than the minimum demanded by government agencies.

“To become a Registered Broker requires a procedures manual, again something I was already quite familiar with from my time in the commercial airline world. ARGUS was rather complimentary when it saw the work we put in, which was nice feedback.” He adds that ARGUS has also been monitoring new legislation in the US governing brokers and it helped ensure that he was ready for what is coming in 2019. He also hopes to meet Certified Broker status in the next year.

Post-launch, things are taking off: “I am generating leads, sales and buzz through my website,” he says. “I have been focusing marketing efforts mainly in the digital arena, taking a larger presence on social media. I've seen particular return from sports and group charters. My background with the airlines and dealing with large parties certainly helps.”

Rennert thinks there is a certain amount of apathy in Canada to charter. Wealth studies have pointed out that Canadians with the financial means may have a lower propensity to spend on private air travel than their counterparts in other countries. He feels this is partly because people are simply not aware of their options and are loyal to the scheduled airlines. The market is still comparatively small but, he believes, is growing.

His goal, Rennert says, is to: “Shine a light on all facets of the business and the benefits it delivers. Overall, we want to demystify private charter and show potential customers how they can tap into the best aviation experience out there. No terminals, security lineups, or crowds. This is flying the way it was always intended.”

October 11, 2018

ELEVATE Recognized By Global Leader in Operational Safety and Risk Management.

ELEVATE Aviation Solutions, doing business as ELEVATE, has been assigned the ARGUS Registered Broker rating. ARGUS is the globally recognized leader in operational safety and risk management solutions for private aviation. In being granted this new title, ELEVATE becomes the only independent ARGUS Registered charter broker in Canada. 

The ARGUS Charter Broker Program diligently confirms the broker’s business activities, ensures that it adheres to industry best practices, and commits the firm to the utmost in safety and service-oriented operations.  Now more than ever, customers and aircraft operators can have the utmost confidence when doing business with ELEVATE.

More information on the ARGUS Broker Program can be found here.